Jump to content

Apple claims Epic lawsuit is PR stunt to "reinvigorate interest in Fortnite"


Recommended Posts

2115422.jpg

The legal dispute between Epic Games and Apple over in-game microtransactions is expected to drag on for months, yet this week we've already heard some astonishing claims from Apple - suggesting Epic only started the lawsuit to bolster waning interest in Fortnite.

In an opposition brief filed to district court yesterday, Apple claimed the entire dispute was essentially a PR stunt to boost interest in the battle royale (via The Verge).

"For reasons having nothing to do with Epic's claims against Apple, Fortnite's popularity is on the wane," Apple stated. "By July 2020, interest in Fortnite had decreased by nearly 70 per cent as compared to October 2019. This lawsuit (and the front-page headlines it has generated) appears to be part of a marketing campaign designed to reinvigorate interest in Fortnite."

Read more

View the full article

Link to post
Share on other sites
Guest
This topic is now closed to further replies.
×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.